hero

Portfolio Careers

Head of Demand Gen - AirOps

Roboto AI

Roboto AI

New York, NY, USA
Posted on Thursday, May 16, 2024
About AirOps
AirOps is the platform teams use to build scalable AI growth engines. With AirOps, teams build and launch AI workflows that use the best AI models, techniques, and data sources to drive profitable growth. All without a dev team.
Teams use AirOps to:
- Create automated content engines that generate organic traffic at scale
- Personalize landing pages for paid ads and lifecycle to drive improvements in CVR and ROAS
- Build and orchestrate AI workflows that improve CX and sales efficiency
Our founding team has owned growth, product, and engineering at MasterClass, Bungalow, and Teespring. We’re backed by awesome investors, including Wing VC, Founder Collective, XFund, Village Global, and Alt Capital.
We are a proudly global organization with team members across in-person hubs in San Francisco, New York City, and Montevideo, Uruguay.
What You'll Own
AirOps has strong product-market fit, and we’re growing quickly. We’re looking to further accelerate our growth by bringing on a world-class Head of Demand Generation to own the full-funnel demand generation strategy and execution and drive pipeline.
Our ideal candidate has a proven track record in driving demand in a mix of high-scale and startup environments, and brings together analytical skills, creativity, and a strong bias to action.

Responsibilities:

  • Own the full-funnel demand generation strategy and execution to drive qualified leads and pipeline growth
  • Develop and implement integrated marketing campaigns that span content / thought leadership, email, inbound and outbound sales activations, paid digital, events, and others
  • Identify and execute on initiatives that optimize for pipeline progression and conversion
  • Build a marketing measurement foundation to track leading indicators, prospect touch points, and KPIs throughout the funnel
  • Identify and implement marketing automation tools to scale and drive efficiencies of marketing activities
  • Collaborate cross-functionally with product, sales, and CS teams to build and optimize our full growth system and customer journey
  • Use the AirOps platform to build and scale our own demand gen engine

Qualifications

  • 7+ years of work experience, and a proven track record of driving demand generation and pipeline growth at B2B SaaS companies selling to mid-market and enterprise customers
  • Demand gen experience with both product-assisted sales and outbound sales motions
  • Expertise in developing and executing integrated digital marketing campaigns across multiple channels
  • Hands-on experience with marketing automation, CRM, and web analytics tools
  • Experience working with generative AI models (e.g., prompting, retrieval) in a growth context a strong plus

About You

  • You have strong analytical skills to uncover insights from data and inform marketing decisions
  • You take ownership of ambitious goals, and don’t hesitate to roll up your sleeves and get into the details
  • You run lightweight experiments for new ideas all the time, and move quickly to scale the things that work
  • You are technically proficient and get a sense of satisfaction when you’ve automated a task the team was previously doing manually
  • You have creative ideas on how to engage and nurture prospects
  • You’re an excellent communicator and cross-functional collaborator
  • Willingness to travel up to 1-2 weeks per quarter

What We Offer

  • Competitive salary and early startup equity
  • Top of the line health, dental, and vision insurance
  • 401k plan
  • Provide you with the tools and resources you need to be productive (new laptop, equipment, you name it)
  • A fun-loving and (just a bit) nerdy team that loves to move fast! 🤓 🚀