Portfolio Careers

Senior Product Marketing Manager - Seattle

WellSaid Labs

WellSaid Labs

Marketing & Communications, Product
United States · Remote
Posted on Wednesday, May 22, 2024

Who We Are: WellSaid Labs

We’re creating Voice for everyone.

At WellSaid Labs, we enable creatives around the globe by putting high-tech, human parity technology into their hands, giving them the ability to add voice-over to any project and iterate with ease. Creative teams use WellSaid Lab’s Voice Studio to create compelling employee training, design unique digital experiences, and narrate audiobooks. We believe deeply in AI for Good, and that technology should be empowering, engaging, and fair to all people

Who You Are: Seasoned Product Marketer who cares deeply about understanding the customer, thrives in a fast paced environment and is excited about the AI voice space!

As a Sr. Product Marketing Manager, you will build out the product marketing function by developing a clear plan and strategy for ICP/Personas, solutions messaging, GTM launches and competitive intelligence. You will work cross functionally with product, engineering, and GTM teams, operating in a fast paced environment aligned to clear KPIs.

How You’ll Contribute:

  • Experience in defining ICP/personas, writing positioning and messaging frameworks that translate into solution messaging
  • Work cross functionally driving alignment across teams and with key collaborations on GTM execution
  • Stay on top of trends and consistency research customers and partners to understand insights
  • Drive to stand up a new function and put processes in place
  • Amazing communicator who seeks feedback, learns from mistakes, and has a positive outlook in building a metrics driven plan

In your day-to-day, you will:

  • Develop product messaging and positioning that is differentiated, clear and customer-centric.
  • Build the core value proposition and selling points (across product and features for ICPs/Personas)
  • Enable our sales and marketing teams with sales enablement materials, including presentations, battle cards, and product collateral, to ensure we’re effectively communicating our value proposition.
  • Partner closely with product teams to shape product initiatives that drive innovation for our customers.
  • Work with product management, engineering and GTM team to develop and execute comprehensive go-to-market plans for new product launches and feature updates.
  • Drive the development of core marketing materials including master messaging documents, all website product messaging and deliverables, video demos and tutorials, field enablement tools, such as case studies, presentations, white papers, sales kits etc.
  • Work closely with customer GTM teams to gather and synthesize feedback and partnering with product to inform the roadmap and strategy.
  • Lead the competitive marketing strategy, including prioritizing competitive analyses to identify business and technology advantages
  • Define and measure success, ensuring that we’re tracking the right metrics and delivering on our mission of driving product adoption.

What We’re Looking For

You also have some combination of the following:

  • 5+ years of Product marketing experience in Enterprise Software (experience in an early-stage startup environment is a huge plus).
  • You’ve created and executed personas, messaging and GTM Launch plans
  • Attention to detail with a trained editorial eye for accuracy and look and feel.
  • Ability to bring product to life through storytelling, consistent brand, and design.
  • Experience growing a broad audience via social channels to a significant size.
  • Experience working in a startup and/or dynamic environment
  • Client-facing experience
  • Bachelor's degree in marketing, business, or a related field; Master’s degree a plus
  • Excellent communication and presentation skills, with the ability to influence and persuade stakeholders at all levels.
  • Proven ability to manage multiple projects simultaneously and meet tight deadlines.

To join our team you also:

  • Must be a U.S. Citizen or Permanent Resident
  • Must pass a pre-employment background check

What We Offer

WSL is proud to support an inclusive work environment that emphasizes each team member’s personal and professional growth. Our team is fully distributed throughout the U.S., and we support flexible schedules - work where and when you work best. You’ll have teammates just a Slack message or video call away if you ever need help solving an exciting challenge, or even if you just have a funny story to tell.

Compensation and Benefits

As a startup, we strive to be externally competitive with companies at a similar size and stage, and internally fair in our pay practices.

In hiring, we are generally open to a range of experiences and levels, and recognize that as a candidate you may be less experienced or more senior than this job description as posted. If that's the case, an updated salary range will be shared with you if you move forward in our hiring process.

As a WSL team member, once you are hired, the salary range for your role expands to ensure you are able to receive performance-based raises and grow in your role.

Other perks and benefits:

  • Competitive equity package
  • Full medical, dental, and vision insurance
  • Matching 401(k) plan
  • Generous paid time off policy
  • Parental leave
  • Learning & development stipend
  • Home office stipend

The hiring salary range for this role is $140,000 - $155,000, and represents the target offer range given the scope and experience expectations for this role.

What to Expect From Us

We strongly encourage you to apply! If we feel your skills, experience, and values match, we’ll reach out about meeting with the team.

During the interview stage, you can expect:

  • An initial “phone” screen with the hiring manager (45 minutes); if there’s a match we’ll schedule an interview loop with the team.
  • An Interview loop with 3-4 interviews (1 hour each) with the team members you will be potentially working with

All interviews will be remote via Google Meets; we are happy to make accommodations you might need to feel set up for success in our process.